WordPress & WooCommerce specialist delivering scalable, conversion-focused systems aligned with measurable business growth. From atomic UI components to full-scale eCommerce architecture.
"I don't just build websites — I engineer digital systems that perform."
With a background in Physics (BSc, Second Position in Department) and years of hands-on development experience, I bring an analytical, systems-level mindset to every project. My work spans WooCommerce architecture, custom WordPress development, and conversion-focused UI/UX design — always grounded in real business outcomes.
My time working in fast-paced retail environments at Marks & Spencer and Vapiano sharpened my understanding of customer behaviour, brand execution, and operational excellence — insights I now apply directly to the digital experiences I build.
Every project is engineered with a clear business objective — whether that's increasing conversion rates, improving site speed, or building a scalable system that grows with the client.
Full-scale WooCommerce marketplace built from the ground up — custom taxonomy, dynamic product filtering, ACF-powered content, and streamlined vendor checkout flows.
Complete performance overhaul for a content-heavy WordPress site. Implemented caching layers, image optimization pipelines and lazy loading to achieve under 1.5s load times.
End-to-end brand digital presence — from Figma wireframes to pixel-perfect responsive implementation. Built a design system with reusable components and brand token architecture.
Built a bespoke plugin suite handling dynamic pricing rules, customer segmentation, and automated email sequences — all deeply integrated with WooCommerce hooks and REST API.
Designed and developed responsive websites implementing front-end layouts and functionality based on business requirements. Worked extensively with WordPress and WooCommerce, creating and refining user interface elements. Tested and refined sites across browsers and devices to ensure performance and cross-browser compatibility.
Designed and developed WooCommerce-based eCommerce websites for business and retail clients worldwide. Managed full project lifecycles from wireframing in Figma through UI design, development and deployment. Implemented scalable ACF field architectures, on-page SEO strategies and speed caching to deliver measurable performance improvements. Built mobile-first responsive layouts grounded in user experience principles.
💼 Business-Critical eCommerce DeliveryExecuting brand-aligned visual presentation in one of Britain's most iconic retail environments. Translating corporate brand guidelines into operational excellence — a skillset directly applicable to building digital brand systems and eCommerce experiences. Developed a sharp understanding of consumer behaviour, visual merchandising and customer journey design.
Maintained high standards of quality and presentation in high-volume, cross-functional team operations — building resilience, attention to detail, and a customer-first mindset. Recognised with the Star Employee of the Month award for operational leadership and consistent excellence.
⭐ Star Employee of the MonthWhether you need a high-performance WooCommerce store, a bespoke WordPress solution, or a conversion-focused redesign — let's talk about what we can build together.